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                                                                                                                                                                          1. 主页 > 企业 > 碧桂园凤凰酒店荣登迈点六月国内高端酒...

                                                                                                                                                                            碧桂园凤凰酒店荣登迈点六月国内高端酒店品牌榜第一名

                                                                                                                                                                            2017年7月11日,迈点研究院(MTA)发布了2017年6月中国住宿业酒店品牌发展报告,碧桂园酒店集团旗下“碧桂园凤凰”品牌跃居国内高端酒店品牌榜榜首,以291分摘取国内高端酒店品牌桂冠!

                                                                                                                                                                            MBI 6月国内高端酒店品牌榜单

                                                                                                                                                                            迈点品牌指数(MBI)由迈点网旗下迈点研究院(MTA)发起,从搜索指数、舆情指数、运营指数、媒体指数4个维度全面反映酒店品牌影响力,现已发展成为国内最权威的酒店行业品牌影响力指标数据,成为各大酒店品牌评定品牌传播工作的重要依据。6月,碧桂园凤凰酒店凭借稳定的OTA口碑及丰富的营销活动,在4大指数上均表现不俗,6月品牌指数高出平均值(150.55)近150分,成为6月当之无愧的最具影响力国内高端酒店品牌。这也是碧桂园凤凰酒店首次荣登该榜单榜首,显示出碧桂园酒店集团良好的发展势头。

                                                                                                                                                                            MBI是国内最权威的酒店行业品牌影响力指标

                                                                                                                                                                            进入2017年,碧桂园酒店集团全面推进品牌升级策略,通过优质内容及营销活动的输出,加大与消费者的有效互动,提升品牌活跃度和知名度。仅1-6月,碧桂园酒店集团已成功打造“燃放激情畅玩一夏,碧桂园酒店五星之旅Vol.3”主题体验招募活动等营销活动,并联动腾讯视频、优酷、联合利华、本来生活网等平台进行跨界合作,为消费者打造全新“酒店+”休闲生活方式,同时积极履行社会责任,携手中国扶贫基金会、世界自然基金会以及各地福利院等机构,推出“地球一小时”、“爱心伴成长,欢乐园游会”六一爱心活动等慈善活动。一系列活动获得了极高的大众关注度和媒体曝光度,仅一场主题体验活动即已收获3000万+的网络曝光量,实现了较好传播效应,助力MBI品牌指数节节高升。

                                                                                                                                                                            “燃放激情畅玩一夏,碧桂园酒店五星之旅Vol.3”主题体验招募活动

                                                                                                                                                                            另一方面,碧桂园酒店集团非常注重自有媒体平台的搭建和运营,截止2017年6月,碧桂园酒店集团公众号粉丝已近80万,成为国内粉丝数量最大的高星级酒店社群,而其极高的活跃度,以及碧桂园酒店集团旗下酒店在各大OTA平台上不俗的评分表现,保证了“碧桂园凤凰”品牌指数的稳定增长,为此次登顶国内高端酒店品牌榜榜首起到重要作用。

                                                                                                                                                                            一系列平台及活动的成功打造,正是“碧桂园凤凰”获得6月桂冠的关键,未来碧桂园酒店集团将持续探索优秀的品牌营销之道,进一步推进品牌影响力的提升,同时为消费者带来更多惊喜及优质服务。

                                                                                                                                                                            关于碧桂园酒店集团:

                                                                                                                                                                            碧桂园酒店集团,国内发展最快、综合实力最雄厚的高星级酒店管理集团之一,隶属福布斯世界300强企业——碧桂园集团。依托集团的雄厚实力及卓越管理能力,近20年来不断发展壮大,目前已成功培育“碧桂园凤凰酒店”、“碧桂园假日酒店”及“碧桂园凤祺公寓”三大品牌,拥有已开业酒店60家,客房总数约20000间,覆盖广东、广西、湖南、湖北、安徽、江苏、山东、辽宁、内蒙古、海南、北京、天津、重庆等省市。随着碧桂园集团在全球的地产布局,碧桂园酒店集团也将进一步拓展发展版图,将“热情微笑,尽善尽美”的服务带至全球

                                                                                                                                                                            文章来自:http://www.wm927.com/qiye/2017/0717/96592.html

                                                                                                                                                                            碧桂园 凤凰 酒店 荣登 迈点 六月 国内 高端  


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